With the majority of organizations focusing their operational investments on improving customer experience, customer satisfaction surveys and Voice of the Customer (VoC) programs have become key elements in providing the insight required to properly focus on those investments.
While these approaches collect feedback from consumers, the missing piece of the puzzle is transforming it into actionable insights that benefit customers and the business alike, based on that feedback. Artificial Intelligence (AI) listens. It helps you understand what needs to be improved, and it can show you how.
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