The UK Customer Experience Decision-Makers’ Guide 2026

Comprehensive Customer insights to help drive improvements for CX performance, efficiency and customer loyalty.

UK organisations are under more pressure than ever to deliver fast, effortless and personalised engagement. This guide shows how customers view the experiences they’ve had with organisations, and their evolving expectations for the optimal customer experience. You’ll also learn what leading CX teams are doing to stay ahead.

Created from surveys with more than 200 UK businesses and over 1,000 UK consumers, the report highlights the gaps between what brands deliver and what customers actually experience. It also shows where investments in people, process and technology are having the biggest impact.

What you’ll learn

Get practical insights you can apply immediately, including:

  • CX budgets, ROI and investment priorities
  • Which channels customers prefer and why
  • How AI is changing agent performance and customer outcomes
  • The role of analytics in improving satisfaction and loyalty
  • Strategies to reduce wait times, improve FCR and optimise operational costs
  • How expectations differ across age groups
  • Where businesses are planning to invest next in CX

Download the Guide

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