Omnichannel: the new winning strategy for insurers
The insurance industry is saturated with competitive products, brands, and prices. In this scenario, it is essential not only to attract new customers but also to retain existing ones by providing them with top-quality service. So insurers must generate the most satisfactory customer experience possible, and to achieve this goal it is necessary to offer each user a service tailored to their needs, implementing a solution that allows them to contact through all the channels of their choice (calls, social networks, webchat, etc.).
