The definitive benchmark report shaping customer experience strategy across the United States

Unlock US Customer Experience Insights & Trends for 2026

The definitive benchmark report shaping customer experience strategy across the United States

The US Customer Experience Decision‑Makers’ Guide 2026, produced by ContactBabel with Enghouse Interactive, is the definitive annual benchmark of how US organizations and consumers view customer experience, technology, AI, and service performance. Based on research with 190 US organizations and 1,000 US consumers, the report delivers practical CX insights, benchmarks, and trends shaping 2026.

The definitive US customer experience benchmark for 2026

 

Customer experience continues to grow as a competitive differentiator across the US, yet many organizations still struggle to align strategy, technology, and customer expectations.

This guide provides an independent, data‑led view of where CX is succeeding, where it’s falling short, and how leading organizations are responding.

 

What’s inside the 2026 report

 

Real-world customer experience insights include:

  • How US organizations compete on customer experience, price, and quality
  • Customer experience benchmarks including CSAT, NPS, and first‑contact resolution
  • Contact center technology trends, including AI and analytics adoption
  • How customers really feel about AI in customer experience
  • Channel preferences across high‑emotion, urgent, and complex interactions

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