Decision makers need solutions that provide rapid, accurate, sharp insights. When architecting a research project, a researcher must not only design a survey and identify an audience but also determine how best to collect opinions and feedback from their targeted group.
Our solutions enable insights managers, market researchers, pollsters, and call center managers to reach customers, employees, and constituents through multi-channel touchpoints.
The platform enables operations across a mix of data collection modes, including phone (CATI), online (WAPI), Interactive Voice Response (IVR), mobile, and heterogeneous vendor solutions. This helps to complete projects within the shortest time and cost-effectively using the fewest sample records available.
Our user-friendly Multi-Mode Platform streamlines data collection from targeted respondents, reduces costs, and simplifies data processing and analysis.
With the variety of options available at their fingertips, researchers can design data collection strategies that bridge diverse modalities, organizations, and vendors, regardless of existing in-house capabilities. Designing data collection strategies to best fit the needs of the research being conducted, has never been easier or more flexible!
Optimize your research call center operations with powerful and user-friendly tools to conduct surveys across channels to satisfy every client’s requirement. The software lets you collect and seamlessly integrate responses from CATI, IVR and online surveys into a single, consolidated data set. Benefit from the flexibility to create research projects and concepts of any complexity while using Max Diff, Conjoint and Cross-Tabulation functionalities.
Decision-makers and pollsters must collect diverse demographic data when assessing and determining strategies on matters impacting public policy and running for elected office. We provide multi-mode survey options designed to broaden the range of respondents and deliver highly accurate in the shortest time possible to help pollsters win the elections.
Voice-based customer experience and market research data collection enables precise targeting, while simplifying the distillation of quantitative and qualitative insights from conversational responses.
During an ongoing conversation, you can personalize questions for each audience member, in real-time, using their information from your customer relationship management (CRM) and point-of-sale (POS) systems to extract actionable and relevant insights needed to optimize the customer journey.
Listening to customers is one of the primary goals of a Customer Experience program. Using automated voice interviews, you can gather and assess customer opinions while also ensuring efficient and cost-effective data collection. Our platform lets you automate the collection of comprehensive feedback across multiple modes and across various touchpoints in the customer journey to identify opportunities for process and product improvements, agent skills development, partner management, and much more. By using an omni-channel approach, you can deliver superior insights than relying on written responses alone.
Voice remains the easiest and fastest methodology to gather data, its quicker than typing. Verbal responses also minimizes the number of questions needed to gather enough data to achieve the research objectives. Free-form, conversational responses using the customer’s own words will typically provide more complete information. Our voice analysis uses dynamic natural language processing and real-time insight analysis yields a more complete understanding of respondents’ true intent faster.
Contact Us to earn how we can help you better understand your customers with the insight needed to transform your business.
CATI (pronounced “Katie”or “Catty”) or Computer-Assisted Telephone Interviewing is one of the first data collection methodologies to introduce technology to the Market Research.